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Petri Rinne

Experienced hands on strategy consultant, advisor, specialized in helping companies with growth and internationalisation strategies, execution and strategic partnerships. Strong business qualifications with track record of more than 25 years of hands-on experience in growth strategies, international sales, channel strategies, business development, technology partnerships, sales planning and management, and market penetration strategies.

Gain clarity on when and how to enter new markets. Check out Market Entry Blueprint!

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My Current Engagements

I help companies to grow. I’m an advisor to several companies where my focus is on growth and internationalization strategies, including partner strategies and programs, alliances, and sales. I also source technologies and services to corporations to boost their innovation and competitive edge. I have also helped companies to raise funding from investors, VCs and governmental organizations.
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My Interests & Expertise

Products & Services

International Market Readiness Assessment

International Market Readiness Scorecard


If you want to successfully enter new markets, then you need to make sure your business is ready to take the big leap. In this rapid-fire assessment, we'll assess how ready your business is in 4 different categories. Takes 5 minutes or less.

  • Fast to complete
  • Absolutely free
  • Instant results
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Ongoing Advisory

With over 30 years of experience, I am available to work as an ongoing advisor for your company. This is mostly suitable for tech or SaaS companies that have medium to enterprise-sized customers with longer and more complex sales cycles. I'll be able to help you with strategies, go-to-market planning, partner channels, and M&A.

Market Entry Blueprint

If you are planning on entering new markets within the next couple of years but you're not clear on how and when. Expanding to new international markets too early or unprepared could have costly consequences. With Market Entry Blueprint, you'll gain absolute clarity on what steps your company needs to take in order to be ready to tackle international markets.
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Latest Carousels

Deals Slipping?
4 out of 5 companies fail to enter a new market
Generative AI and B2B Sales
Partnering with telcos
How to define your ICP

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