International Market Readiness Assessment

International Market Readiness Scorecard Released

Petri Rinne Internationalization

For years, I’ve offered my clients a discovery project to help them understand whether they are ready to expand internationally and do initial market research to narrow down potential target markets.

Having this discovery phase was crucial to determining the feasibility and timing of international expansion but it came at a larger investment of 3,500€ to 4,900€. I wanted to give companies an easier way to determine their own readiness and that’s why I’ve separated the actual “readiness” part of the project into its own scorecard/quizz format. The best part is that it is absolutely free to do and you get results immediately.

If you’re interested in taking the scorecard to see if your company is ready to embark on a journey into new markets, click here!